Marketing Advertising Program

Advertising Program Purpose

HASA offers one of the most generous and progressive advertising support programs in our industry. It provides financial support for your efforts to boost your image and exposure in your market while promoting HASA deposit products.

Advertising Program

Earn up to a 3% allowance with HASA’s 2024 Marketing Advertising Program. Calculations are based on prior years qualified purchases of HASA products. Note: ALL advertising as part of this program MUST be pre-approved prior to ANY marketing ads being considered.

Print Ads and Direct Mailers

Your marketing allowance can be used for print ads in newspapers, magazines, newsletters, customer designed flyers, postcards, local school or church bulletins, door hangers, etc.

HASA will pay up to 75% of the dealer’s ad when HASA is the only manufacturer represented in the ad. Actual percentage is determined by the advertising space dedicated to HASA and the amount of accrued marketing allowance earned per dealer per calendar year. When additional manufacturers are included in the dealer’s ad, HASA will pay for the space occupied by HASA. Pre-approval required.

Special Projects Marketing Program
“Special Projects” refer to items such as:

  • Company uniforms such as t-shirts and polo shirts with the HASA logo co-displayed on uniform.
  • Logoed products such as caledars, notebooks, etc.
  • Store and vehicle signage.
  • Point of purchase materials.
  • Home shows.

ALL “Special Projects” must be pre-approved. Up to 75% reimbursement project costs will be paid and is limited to the marketing funds available. If there are multiple advertisers, a percentage of the space occupied by HASA will be paid. No reimbursement for projects including competitive products.

PLEASE SUBMIT FOR PRE-APPROVAL TO ELIMINATE ANY CONFUSION ON AMOUNT.

2024 Pre-Approved Consumer Coupon Instructions

  • Pre-approved consumer coupons or coupon campaigns are to be used for published or mailed coupon promotions only. Paper coupons must be supplied by HASA.
  • Coupons used for in-store specials or as in-store handouts will not be approved – no reimbursement.
  • Coupon reimbursement is based on evidence of printed advertisement or mailed flyers.
  • When coupons are printed in any publication, they must display a readable code and an expiration date on each coupon issued by HASA.
  • The expiration date may be no later than September 30,2024.
  • Reimbursement to participating dealers and service companies come in the form of a credit or voucher from HASA.

HASA coupons are for retail sales only and not to be used for wholesale sales.

To Ensure Appropriate Reimbursement:

  • Dealer must supply copy of 2023 distributor invoices or a distributor report showing HASA purchases. These purchases are used to determine dealer marketing allowance budget for 2024.
  • IN ORDER FOR CUSTOMER TO BE ELIGIBLE TO RECEIVE CREDITS/VOUCHERS, YOU MUST FIRST OBTAIN PRIOR APPROVAL FROM HASA OF THE ADVERTISING OR COUPONS BEFORE IT IS PUBLISHED.
  • When submitting the coupon or advertising for pre-approval, a returned email will be sent with the percentage and/or dollar amount that will be paid by HASA.
  • Actual printed media must be submitted to HASA along with actual print and mailing invoices for reimbursement.
  • Submitted print media must match the proof originally sent in for pre approval.
  • Earned marketing allowance expires at the end of the year to which it applies. Example: marketing earned for 2024 purchases must be used and claimed by December 31, 2024. Accrued funds may not be carried over to the following year and should not be regarded as a rebate.
  • Marketing event must have taken place the year it is being requested.
  • Website design requires prior approval and MUST contain a prominent HASA logo.
  • Product exclusions are 50# soda ash, 50# sodium bicarb, 50# calcium carbonate, 50# and 100# conditioner (CYA), all sizes of trichlor and DE. These items do not accrue marketing dollars.
  • Must use approved HASA logos with taglines for placement on all materials.
  • Please allow up to 4 weeks for processing.

Reimbursement to participating dealers is in the form of a credit/voucher from HASA.

IMPORTANT: Retailer must have chosen HASA Sani-Clor® as its exclusive deposit sanitizing product to participate in HASA’s marketing programs. This program is for retail sales ONLY and not to be used for wholesale. HASA reserves the right to include 2023 marketing program structure and implementation. 
I have read and understand the 2024 Marketing Program conditions and by signing this document and I agree with its content:

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Talk to Your HASA Industrial Representative to Learn More

Alma Bunch

Director, Human Resources

Alma Bunch serves as Director of Human Resources for HASA, Inc. She has 25 years of collective experience in the human resources and finance fields. Ms. Bunch joined the HASA team in 2018 as Corporate Human Resources Manager and was appointed Director of Human Resources in February 2020.

Vinny Sharma

Vice President, Operations

Vinny Sharma joined HASA, Inc. in 2018 as a General Manager. He currently serves as Vice President of Operations, based in Saugus, CA. Mr. Sharma has held previous positions in the industry with other major brands such as Univar, ICL and Pepperidge Farms. Specializing in plant operations and supply chain optimization, he holds a bachelor’s degree in Chemistry and Production Engineering, and a Master’s degree in Engineering and Industrial Management from Northeastern University.

Rick Sawin

Vice President of Pool, Distribution and Sales

Rick Sawin is Vice President of Sales, Pool and Distribution at HASA, Inc. A veteran within the swimming pool product supply and water treatment industry, prior to joining HASA, he held multiple senior management positions at Leslie’s Poolmart, Inc., a leading retailer within the segment. With that organization, Mr. Sawin served consecutively as National Commercial Sales Manager, Director of Commercial Sales, Director of National Sales, Vice President of Commercial, and finally as Director of Mergers & Acquisitions. He was educated at the University of Nevada-Las Vegas.

Angela Tran

Senior Vice President, Operations

Angela Tran serves as Senior Vice President, Operations of HASA, Inc., having joined the company in 2017. Prior to joining HASA, she served as Controller of Klune Industries, a subsidiary of Precision Castparts / Berkshire Hathaway, and began her career at Howmet Aerospace. She was educated at California State University, Fullerton, and Sam Houston State University. She is also a Certified Public Accountant.

Rob Bzdil

Executive Vice President

Rob Bzdil serves as Executive Vice President for HASA, Inc., overseeing the company’s Industrial business and Supply Chain efforts. Prior to joining HASA, Mr. Bzdil held key positions in Business and New Product Development, Project and Process Engineering, Operations, Supply Chain and Finance. As a Chemical Engineer from Penn State University, he worked with Corning Glass, OxyChem and Pioneer Chlor-Alkali where he established his background in commodity and specialty chemicals.

Ken Ward

Cheif Financial Officer

Ken Ward serves as Chief Financial Officer (CFO) of HASA, Inc., having joined the company in 2017. Prior to his current role, he was Group Controller at Aerospace Dynamics International and CFO at Klune Industries, both subsidiaries of Precision Castparts & Berkshire Hathaway. Mr. Ward also has held senior positions with Technicolor and PricewaterhouseCoopers. He was educated at the University of California Los Angeles.

Chris Brink

President and CEO

Chris Brink is CEO of HASA, Inc., overseeing all strategy, management and product development for the brand. He joined the company in 2018, first serving as HASA’s Chief Operating Officer (COO). Prior to that, Mr. Brink served as Vice President of the Polyurethane Systems Division at Accella Performance Materials, a subsidiary of Carlisle Construction Materials. He also spent seven years at Henry Company, a building materials manufacturer, serving in a variety of operational roles and most recently as a Senior Vice President.